Clients

Insights into our work

Our clients include agencies and medium to large companies from the industry and service sector. Our high quality standards guarantee optimal solutions – for the users and our clients.

Our Clients About Us

“usability.de impressed us with high-quality results and a flexible working manner. Thanks to the professional support we were able to seriously improve the usability of our web portal. With this kind of project we would always get back to usability.de again.”

Thomas Wiesel, Senior Business Solution Manager, Adidas

“usability.de tested the prototype of our new customer app. The results have been very insightful and could be incorporated to a great extent. The new app is very well received by our customers and we can now completely replace the old version.”

Frederik Bierstedt, Team Leader Portal Management & Marketing, Agila

“usability.de was asked to kill two birds with one stone: On the one hand we wanted to build up our own UX expertise. On the other hand we needed support during our first usability project. usability.de solved this task by conducting efficient in-house workshops. In this context we performed an expert review of a transnational Airbus tool together and thereby got to know different usability methods. usability.de excellently finalized the written report, which was later presented to Airbus’ CIO in a workshop. Now we feel prepared to start our own reviews in bottom up initiatives. It’s good to know, that with usability.de we have a professional partner at hand. Thanks a lot!”

Matthias Wurch, Usability, Airbus

“usability.de successfully identified weaknesses in the navigation of our user interface and offered valuable suggestions and constructive recommendations for optimization. Thanks a lot!”

Dr. Tobias Hövekamp, Manager Surgery Reference, AO Foundation

“Thank you very much for conducting the usability tests in an expert manner and the structured preparation of the results and recommendations.”

Andrea Winter, Administration Online Sites, brigitte.de

“With the professional support provided by usability.de we were able to improve the order process and our conversion rate substantially. Especially the goal-oriented workshops and the consistent implementation of the suggestions for optimization, derived from the usability tests with eye tracking, moved us a great step ahead.”

Nele Henning Business Unit Manager New Customer Marketing, buch.de

“We experienced you as a perfectly coordinated team — reliable, flexible, methodologically strong, and with a clear focus on providing meaningful support. Your respectful attitude, seamless integration into the team, and collaborative approach in shaping the next steps of the human-centered design process were key to getting everyone on board with the project. We learned a lot from you and feel ready to take the next steps in our UX maturity journey. Thank you very much for that! We're looking forward to more exciting projects together!”

Marina Isaak, Head of User Research, CLAAS

“Dear usability team, we experienced you as goal-oriented yet always flexible – you responded to the different levels of knowledge and needs of our colleagues and engaged us with your friendly, human-centered approach. What stands out most is your evidence-based mindset: not believing, but knowing – by consistently involving users at every stage. The confident moderation of meetings with suitable methods also demonstrated the wealth of experience you bring to this field. In a technically driven industrial environment such as the development of a cabin for agricultural machinery, it was particularly valuable how you made User-Centered Design tangible and tackled challenges with us as true partners. Many thanks for the excellent collaboration!”

Dr. Max Reinecke, Development Engineer, CLAAS

“The expert reviews and reports are concise, easy to understand and well-structured. The results and recommendations are logical and easy to implement. We always feel well and comprehensively advised by usability.de.”

Heike Altmeier, Chief Marketing Officer, clickworker.com

“In a user-centered design process usability.de developed a prototype of a sales application, which helped us in many ways – e.g. through specific feedback from our target groups in contextual interviews […]. In addition to the visible project results – e.g. the navigation and interaction concept – changing our working manner by implementing a user-centered approach was a substantial benefit. […]””

Ulf Schmidt, Sales Coordination, Concordia

“The preparation and conduction of the usability test were highly professional. Watching our end customers use our website clearly showed us which adjustments we absolutely have to tackle. On top of problems we already expected to find, usability.de excellently carved out the main issues of our website. The explicit recommendations will be a great help in our further optimization.”

Marisa Menzel, Online Marketing Manager, Continental

“We have been working with usability.de for several years now, and it has been a great experience—reliable, uncomplicated, and always providing high-quality insights. This is a real asset, especially for our teams without internal research support! It's a great resource for implementing customer focus in the long term.”

Hannah Carl, Research Operations, DATEV eG

“usability.de supported us professionally in developing a mobile concept for our globally employed warehouse management product. [...] The customer feedback was positive in every way: An appealing, modern user interface and a significant improvement compared to the old GUI. The same applies to the smartphone and tablet interface designed by usability.de [...].”

Peter Golz, Head of Software Product Development, Dematic

“The results of the usability tests helped us enormously on the race to the site relaunch. Especially the well-structured report and the workshop with our project team and usability.de helped us to classify the test results correctly and to implement them easily. We are very pleased with the good cooperation with usability.de… and with the positive user feedback.”

Dirk Hetzel, Adviser for Internet-supported prevention, Deutsche AIDS-Hilfe e.V.

“Thank you so much for all the help from you and the team at Usability DE. We were unsure on the best way to take our user testing forward, but we needn’t have worried as your insight and experience was able to guide us to the best approach for our needs. Once that was agreed, the organisation and execution was first-rate. We learnt so much from watching the testing and afterwards, we could ensure all possible value was gained with your detailed post-testing report and workshop to discuss. An excellent service, thoughtful collaboration throughout and overall a great experience! Thanks for all your help!”

Nick Myers, Produktmanager (IT), Distrelec

“[...] The international usability test of our website and mobile app coordinated by usability.de helped us to better understand the needs and requirements of our target groups in the different countries. [...] The comprehensive solutions and recommendations helped us significantly in further optimizing our international platforms.”

Anika Rettinger, Marketing Manager, DPD

“The stakeholder interviews and the accompanying report were a good way of getting our foot in the door, revealing important aspects and problems in the company and confirming many of our hypotheses. We can now use the results to plan further steps. With your professionalism and expertise, you not only made a valuable contribution to our company, but also inspired us as a team.”

Tobias Busch, User Experience Specialist, dSPACE

“usability.de offered a good, profound training, introducing new perspectives and identifying room for improvement. The developed suggestions will definitely find their way into the further development of our products.”

Dimitri Kutsenko, Sales Manager, Entimo

“From our usability tests we received professionally prepared results with concrete and comprehensible recommendations. These did not only help to optimize our portal for different target groups. We were also able to better illustrate internally the relevance of a good user experience. Since the cooperation with usability.de was very pleasant at all times, we decided to ask the agency for training in the Persona method as well. Again, we could rely on the fact that the training content could be easily transferred to the university context and thus enrich our project work.”

Ronja Hoffmann, University Communications Department, FH Münster

“usability.de taught us to look at our site from a user's perspective and to tackle problems accordingly.”

Juliane Anger, Reader Market, Frankfurter Allgemeine

“With usability.de we tested the new design of our homepage before the launch and were able to optimize the user journey significantly based on the results. We would like to thank you for the efficient cooperation and can very well imagine further joint projects.”

Vivien Feddeck, Online Marketing Manager, FRoSTA

“[...] usability.de aided us with partial concepts, usability reviews and tests. This helped us maintain usability in the course of innovation. [...] This usability goal is visible everywhere on the site, from the navigation and landing page, to the product configurators and wording. The result: a modern, innovative website and happy users.”

Katrin Rostock, Senior Head of Marketing Services, Host Europe

“The in-house seminar, ‘Usability as a success factor’ conducted by usability.de helped us to practically examine the topic usability and helped us define tools and methods for our projects. Everybody, from the developer to the designer, was delighted by the convincing, descriptive and entertaining workshop. After the seminar, we actively integrated usability into our work flow. We are looking forward to further successful cooperation with usability.de.”

Christoph Selbach, Advertisement & PR, Host Europe

“Hurtigruten were seeing some usability issues with our new website, and we wanted to dig into what were the pain points. usability.de helped us with lab-testing using simultaneous language interpretation which were very impressive. We got tons of insights, both in the sessions but also from the follow up with recommendations from usability.de. We are very pleased with the way usability.de both arranged and worked through the whole sessions. We also appreciated their hospitality and can highly recommend them.”

Atle Egenes, Global Ecommerce Manager, Hurtigruten

“The cooperation with usability.de was very pleasant, professional and – above all – very helpful. The analysis and final report pointed out specific problems and realizable proposals for solutions. The implementation of the recommendations now rests with us. We can highly recommend usability.de, it was a pleasure working with them.”

Sabine Hering, Public Relations, IHK Chemnitz

“We have worked with the usability.de team to evaluate the design revamp of the imd.org website. The team is highly skilled, 100% dedicated and enthusiastic. The feedback generated through the expert analysis and the two uselabs with customers have dramatically improved the design, navigation and ultimately the online customer experience. I warmly recommend usability.de”

Claudio Crivelli, Web Marketing Manager, IMD

“Due to the brilliantly prepared recommendations and design templates from usability.de we were able to implement improvements quickly, avoiding high communication efforts. Thereby, we considerably enhanced the usability of our real estate portal. This improvement is also underlined by the positive user feedback we receive. We are looking forward to continuing a great cooperation.”

Jürgen Roth, CTO, immowelt.de

“usability.de supports us during the continuous optimization and further development of our expat community site. We value usability.de’s extremely flexible working manner. Instead of relying on elaborate documentation and large sample sizes we follow an agile approach. Regular research days – remote and in the usability lab – and the fast development of solutions together with usability.de’s experts are the core basis. Thanks a lot for the professional and efficient cooperation.”

Philipp von Plato, Founder & Co-CEO, Internations

“The usability.de experts significantly supported us with workshops and usability coaching to establish the subject 'usability' in our company.”

Fred Freund, Systems Manager User Interface, IVV

“We had the pleasure of working with usability.de on a usability benchmark for our smart TV products. They listened carefully to our needs, provided a detailed analysis of appropriate study methodologies and delivered an excellent written report of the study results. The professional attitude of the usability.de team members is impressive. We would be glad to work with them again.”

Arami JUNG, Smart Business Center, LG Electronics

“For many years and from many projects, we have been used to receiving high quality work from usability.de. During the current development of a complex keyboard control concept for our own sales software, we are impressed by usability.de's quick onboarding, goal-oriented realization, and consistent incorporation of user feedback. We were very pleased with all phases of the project (user research, concept, recommendations and documentation). The flexibility and speed of usability.de were also remarkable. Many thanks! ”

Rosen Lütke, Head of User Experience, LVM Versicherung

“Many thanks for the great preparation and implementation of the usability test! The level of detail in the presentation of the results was also very impressive! It was a great pleasure working with you!”

Rosen Lütke, Head of User Experience, LVM Versicherung

“With the relaunch of lvm.de, we were able to implement a large project in high quality and in a short time. This moved us to rethink existing methods and possibilities. In the process, we came up with the idea of developing a design sprint series in which all content builds on each other and all stakeholders are equally involved in corresponding workshops in order to cast the results into a complex concept for the entire website. We needed a strong service provider to realise this idea for us. usability.de showed us the way to the concept and delivered the concept in high quality - and in a short time. We are grateful for the first-class guidance and great implementation of our requirements and for the high level of expertise.”

Rosen Lütke, Head of User Experience, LVM Versicherung

“usability.de thoroughly reviewed our group of websites in two major steps. The collaboration was consistently professional, well-structured, and very pleasant. The usability.de team engaged deeply with our goals and challenges. Through an on-site survey and a comprehensive usability test, we gained valuable insights and, above all, concrete and practical solution proposals. We look forward to future projects with usability.de.”

Diana Arnold, Team Public Relations, Medizinischer Dienst Bund

“usability.de supported us a great deal in uncovering the strengths and weaknesses of our concept already during the conception. The combination of expert feedback and usability testing helped us enormously. We enjoyed the professional and smooth realization of several tests as well as the feedback beyond the project!”

Henric Uherek, Product Manager, Messe Frankfurt

“usability.de very quickly understood our needs and issues as well as the complexity of our application. They were able to convert their findings into specific actions enabling us to focus the attention and requirements for the software design and development team. Usability was also forceful in the presentation of their findings and it was positive that they did not automatically agree to our comments relating to their findings. Well done!”

Maurice Mawson, Global Product Manager, Messer Cutting Systems

“usability.de helped us raise requirements for the different departments in our company by conducting several workshops. The workshops were perfectly prepared and conducted professionally. The results were very well structured. usability.de further taught us to think user centred, which we can now regularly include in our projects.”

Achim Schneider, Corporate and Marketing Communications, N-ERGIE

“The expert review considerably helped us to improve our website. The cooperation with usability.de was outstanding.”

Jürgen Hönig, Head of PR, NCP

“We felt we were in good hands right from the start. The seminar was completely cut to our needs and the topics 'usability and user experience' were illustrated on the basis of countless examples from our own website and digital products. You couldn’t ask for more practical relevance. We learned a lot!”

Monika Simon-Paßlack, Head of Creation, NWB Verlag

“With their expert review, usability.de offered valuable suggestions for the optimization of our online presence. The detailed recommendations for fixing identified usability problems were to a certain extend supported by graphical design suggestions. We implemented some of the recommendations right away whereas others will serve as input for the next relaunch.”

Wilhelm Tanke, Head of Communications/Advertising, Oldenburgische Landesbank AG

“Thank you for conducting the usability test sessions on site and compiling the results. The test was a very valuable experience for us - I think we will be able to improve quite a bit after evaluating the results. I can definitely imagine coming back to you in the course of the year to refine some issues in our further projects.”

Marek Baum, Head of Product, RND - Redaktionsnetzwerk Deutschland

“The well prepared results of the professionally conducted user experience tests and the utility analysis helped a lot, thank you very much!”

Elmar Spreitzer, Corporate IT (CIT), Siemens

“A big thank you to usability.de for their great commitment, many creative workshop ideas and the UX design for the various research questions and prototypes. The concept of the radiology assistant has won colleagues and experts over, internally and on international radiology congresses. The user-centered approach from ideation to implementation has substantially contributed to this outcome.”

Sven Kohle, Senior Key Expert, Siemens Healthineers

“The usability test for accessibility was extremely valuable for us. It was particularly helpful to see firsthand how people use our online tax software on their own devices. Compared to a conventional audit, this made the challenges very vivid and tangible. We were able to take away many specific insights and gained valuable ideas for improvements. Watching potential users interact with our own product always opens up new perspectives and offers great benefits.”

Franziska Zachert, smartsteuer

“Our cooperation with usability.de was highly professional, uncomplicated, and pleasant. The results of the analysis were comprehensibly prepared and well structured. The prototype with proposals for solutions actually exceeded all our expectations. Thank you very much!”

Christian Stampfer, Evaluation & Quality Support, SOS Kinderdorf

“For us it was a completely successful cooperation: The usability test provided us with many valuable insights on how to improve and further develop our website. The recommendations and best practice examples were particularly helpful. Thanks to the professional team, we always felt in good hands. Thank you very much!”

Vanessa Grein, Deputy Head of Communication and Brand, STAWAG

“So far we have carried out two projects in the course of our website relaunch with usability.de - to our complete satisfaction. Both the quantitative survey and the qualitative testing of prototypes have helped us a lot to understand what our (future) customers need.”

Jeanette Binder, Marketing Manager, Steinbeis

“Eye tracking has brought us forward a great deal. The visualized concepts in the report substantially simplified the implementation and saved us a lot of time.”

Erik E. Schürmann, New Media & Directmarketing Manager, Stena Line

“Thank you very much for this great and uncomplicated cooperation. Due to the perfect and concrete recommendations for action we were able to quickly optimize our website’s usability.”

Sonja Lehnen, Productmarketing Manager, Swisslife

“Usability.de delivered an excellent, in-depth, usability report that was well received within Telenav. Thanks to the comprehensive reporting we were able to clearly isolate and resolve issues expediently. We applaud usability.de for handling the logistics of a very complex test efficiently and creatively. With this work quality we have no reservations recommending usability.de.”

Cindy Cheng, User Experience Researcher, Telenav

“The cooperation with usability.de was goal-oriented and professional from the beginning on. By implementing the activity-oriented recommendations we were able to create a very intuitional handling of our eBook-Reader OYO. We are looking forward to the next project with usability.de.”

Tristan Melcher, Research Manager Marketing, thalia.de

“Usability and web development from a single source: usability.de’s user-centered design strategy was the very thing for us. We were especially pleased by the flexible and professional requirement analysis of our target groups in group discussions, card sortings, and interviews. [...] The result: a website, completely meeting the demands of our target groups.”

Margret Plank, Consultant Information Literacy, TIB/UB Hannover

“The design phase with usability.de and their young team was very refreshing, professional and instructive. The interviews and usability tests, which were carried out in the course of a system relaunch, were very well received by us and our travel agencies. The test results were comprehensible, partly surprising and very well presented. We thereby got to know our target group even better and understood their needs. The prototype is terrific and is already being used for the first technical implementations. You did a great job, thank you very much. I'm sure we'll work with you again!”

Izabela Nawrocka, Product & Operations B2B, TUI Deutschland GmbH

“usability.de brought us a big step forward – MEINE TUI is finally responsive. The excellent execution of the usability tests and the concept for optimizing the user guidance of our website formed an ideal basis for the relaunch. Thank you very much for the friendly, uncomplicated and professional collaboration.”

Anjuschka von Ilten, Design & UX Customer Relationship Management, TUI Deutschland GmbH

“[...] With both well-established topics and our first tentative steps in new methods we felt well supported by usability.de. Especially the coaching for the planning/moderation of usability tests, the work with personas and prototyping moved us forward substantially and was a lot of fun – just as defined by the term user experience.”

Margit Vetter, Head of IT and Electronic Publishing, Verlag Österreich

“The usability testing helped us to identify important user needs and thus to improve the overall user experience of our website. Especially the professional recruiting of the participants helped to gain many different insights.”

Dominique Schrader, Specialist Online Marketing, VGH

“The usability.de team has been supporting us reliably and competently with our online surveys for insurance brokers for years. We appreciate the high expertise of the team combined with the efficient approach. The open and target-oriented communication makes cooperation easy. Thanks for that.”

Katharina Rose, Marketing, VHV

“The results and presentation of usability.de exceeded our expectations and we are very happy that we chose to work with such a professional partner. The organization, communication and handling of our inquiry was flawless and worked fast. With numerous tips and great help from usability.de we were able to make important changes on our website, step by step. We will definitely use the service of usability.de regularly in the future to guarantee the usability of our website. ”

Julia Fodor, PR & Communications, WENNA GmbH

“We would like to thank usability.de for the very pleasant and professional cooperation throughout the whole project. We felt proficiently attended and well advised from the preparation of the tests to the workshop. Thanks to the results we are now one step further. We can only recommend usability.de and are looking forward to continuing a great cooperation.”