It is the user who decides on the success of your products.
We are happy to answer all your questions about usability and user experience and help you to set up
an appointment with usability experts for a phone call or an interview.
usability.de is an independent consulting company that provides services in usability and user
experience design. The UX-experts design, develop, test and optimize interactive digital products in
e.g. the fields of banking and insurances, education and research, consumer goods, e-commerce,
e-government, healthcare, logistics, media, NGO, telecommunications, tourism, entertainment, or
energy supply, for (international) companies such as amazon, Adidas, Microsoft, LG Electronics, RWE,
Siemens und Volkswagen.
AdWords uncovered: How users perceive the new Google results page
In February 2016, Google caused some commotion by changing the placement of ads
(AdWords) on the search results pages. Is the competition for the best ad placement
going to intensify? And are organic results going to lose importance? How is the users’
perception and approach to queries affected by the new search results pages? We
investigated these questions in our eye tracking study – with remarkable results.