It is the user who decides on the success of your products.


We are happy to answer all your questions about usability and user experience and help you to set up an appointment with usability experts for a phone call or an interview. is an independent consulting company that provides services in usability and user experience design. The UX-experts design, develop, test and optimize interactive digital products in e.g. the fields of banking and insurances, education and research, consumer goods, e-commerce, e-government, healthcare, logistics, media, NGO, telecommunications, tourism, entertainment, or energy supply, for (international) companies such as amazon, Adidas, Microsoft, LG Electronics, RWE, Siemens und Volkswagen.

Press releases

AdWords uncovered: How users perceive the new Google results page

In February 2016, Google caused some commotion by changing the placement of ads (AdWords) on the search results pages. Is the competition for the best ad placement going to intensify? And are organic results going to lose importance? How is the users’ perception and approach to queries affected by the new search results pages? We investigated these questions in our eye tracking study – with remarkable results.

Press pictures: Heatmap: organic results in the focus JPG file [186kB], Heatmap: more attention for ads JPG file [211kB]

Free download of the whitepaper: Whitepaper about the new Google results pages