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You want to check the usability of your product? In a usability test you learn how your target group really uses your product and how you perfectly adapt it to their needs!
The answer is: almost always. By observing and questioning your target group while they use your product, we find out how you can adapt it even better to their needs. Especially iterative and regular testing helps you optimize your product constantly.
Why is that so important? You and your team know your product well – too well to assess how your users get along with it. Professionally conducted usability tests provide the answer to that question.
Are you developing a new product or planning a revision of your existing product and want to make sure that it is user-friendly?
Do you want to regularly check the usability of your product during your agile product development process?
Do you want to identify the causes of problems or simply evaluate the status quo in terms of usability for your product?
In principle, all technical products, systems, and machinery that are equipped with a user interface and that are supposed to offer an easy and intuitive user experience.
Examples for fields of applications and test objects:
Web Portals, Online Shops, Web Apps, Intranet, ...
Apps, Tablets, Smartphones, E-Readers, ...
Low-fidelity Prototypes, Scribbles, Mockups....
Smart Home, Ambient Assisted Living, ...
Washing Machines, Microwaves, ...
TVs, SmartTVs, Gaming Consoles, ...
Applications, Games, ...
Geriatric care, Hospital technology, ...
Terminals, Vending Machines, POS, ...
Voice Assistants, Voice Control Features, ...
We want to understand exactly which questions you want to answer with the usability test. In the kickoff meeting with you we define the objectives and the appropriate procedure for the testing – either on-site or via remote video conference.
You follow agile frameworks like scrum? We flexibly adapt our approach to your development processes. For the testing of early drafts we are happy to support you by creating clickable prototypes.
It is crucial for the success of the usability test to recruit participants that are representative for your target group. In our extensive database, that we have built up over many years, we will find suitable participants – no matter if you need digital natives for a shopping app or employed workers for a tax software. Even special and hard to recruit target groups are no problem for us.
Let’s start! The usability test can take place at a usability lab, in the context of use of your product or as a remote session. You can observe the tests live and discuss your thoughts with our UX professionals.
Depending on your research questions, unmoderated usability tests are possible, too. And, if desired, we offer Eye Tracking when testing at our labs in Hanover, which allows you to follow the eye movements of the participants.
There are different ways of evaluating the results of the usability test, depending on your needs. From the collaborative evaluation after each test session (on-site or remote), with a photo protocol as documentation that you can take with you on the same day, to an extensive usability report with highlight video – together with you we determine what helps you most.
And we do not leave you alone with the problems! In a joint workshop, we communicate the identified usability issues to all project stakeholders and present concrete recommendations for solving them. In addition, our UX Design team will be happy to support you in developing design solutions.
Test studio
Context of use
Remote
Eye Tracking
Individual
We can conduct remote usability tests not only on desktop but also on mobile devices, like smartphones, without the participants having to come to our test studio.
Participants will use your app or website on their own mobile device or will have access to our devices via screensharing.
We can conduct both moderated and unmoderated usability tests.
GDPR compliant protection of sensitive and personal data.
Recruitment from our panel or from your costumer base.
Are the users able to solve core tasks without experiencing problems?
Can important information be found easily?
Is the content comprehensible and well-structured?
Does the interface guide the user well through specific processes?
Are there any parts in the interface that cause the users to fail?
Is it fun to use the application/the product?
“usability.de impressed us with high-quality results and a flexible working manner. Thanks to the professional support we were able to seriously improve the usability of our web portal. With this kind of project we would always get back to usability.de again.”
“The results of the usability tests helped us enormously on the race to the site relaunch. Especially the well-structured report and the workshop with our project team and usability.de helped us to classify the test results correctly and to implement them easily. We are very pleased with the good cooperation with usability.de… and with the positive user feedback.”
“usability.de supported us a great deal in uncovering the strengths and weaknesses of our concept already during the conception. The combination of expert feedback and usability testing helped us enormously. We enjoyed the professional and smooth realization of several tests as well as the feedback beyond the project!”
“Hurtigruten were seeing some usability issues with our new website, and we wanted to dig into what were the pain points. usability.de helped us with lab-testing using simultaneous language interpretation which were very impressive. We got tons of insights, both in the sessions but also from the follow up with recommendations from usability.de. We are very pleased with the way usability.de both arranged and worked through the whole sessions. We also appreciated their hospitality and can highly recommend them.”
“After an extensive design relaunch of the Yello online magazine, the qualitative UX test developed by usability.de helped us a lot to find weaknesses in the UX design and to better adapt the magazine to the needs of the users. I was particularly impressed by the quick identification of quick wins and the concrete suggestions for improvement, which helped us a lot in revising the design and functions of the magazine.”
“The usability testing helped us to identify important user needs and thus to improve the overall user experience of our website. Especially the professional recruiting of the participants helped to gain many different insights.”
Higher customer loyalty, reduced bounce rates
Easy to use products, reduced errors
Conversion rate optimization
Employees, working efficiency, less operation errors
More agile processes, avoidance of failing products
Intuitive-to-use products that do not require any training
Reduced bounce rate through landing page optimization
Competitive differentiation
Welthungerhilfe: Usability-Test 
Diakonie Katastrophenhilfe: Website Relaunch 
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