Usability Testing
Better understanding of users by live Usability Test observation.
You want to check the usability of your product? In a usability test you learn how your target group really uses your product and how you perfectly adapt it to their needs!
When Do We Recommend a Usability Test?
The answer is: almost always. By observing and questioning your target group while they use your product, we find out how you can adapt it even better to their needs. Especially iterative and regular testing helps you optimize your product constantly.
Why is that so important? You and your team know your product well – too well to assess how your users get along with it. Professionally conducted usability tests provide the answer to that question.
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Testing prototypes
Are you developing a new product or planning a revision of your existing product and want to make sure that it is user-friendly?
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Agile product development
Do you want to regularly check the usability of your product during your agile product development process?
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Optimizing existing products
Do you want to identify the causes of problems or simply evaluate the status quo in terms of usability for your product?
What Can Be Tested?
In principle, all technical products, systems, and machinery that are equipped with a user interface and that are supposed to offer an easy and intuitive user experience. This also includes systems with AI-based components such as adaptive interfaces, chatbots, or AI-supported medical device software.
Examples for fields of applications and test objects:
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Web
Web Apps, E-commerce, (internal) portals, …
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Mobile
Apps, Smartphones, Tablets, Wearables, …
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Prototypes
Prototypes
Low- & high-fidelity, incl. AI components, …
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Software
Application software, ERP, incl. AI and generative AI, …
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Vehicles & Machines
Driver cabins, control systems, In-Car, HMIs, cockpits, ...
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AI components
Chatbots, adaptive interfaces, automated decisions, …
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Medical Technology
Diagnostic devices, DiGA, hospital technology, ...
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Entertainment
SmartTVs, gaming, streaming, headphones, audio systems, …
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Domestic Appliances
Washing machines, ovens, smart kitchen devices, ...
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Smart Home Appliances
Smart Home, assistive systems, connected control, ...
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Self-Service Systems
Physical & digital: kiosks, terminals, chatbots, POS, ...
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Voice (VUI)
Voice assistants, voice control, voice dialog systems, ...
Wondering how we can support you?
In a short conversation with our Consulting Team, you can quickly find out how we can best support you. Alternatively, feel free to send us a short message, and we will get back to you.
We are happy to advise you - free of charge and without obligation.
How Do We Conduct Usability Tests?
Project kickoff
We want to understand exactly which questions you want to answer with the usability test. In the kickoff meeting with you we define the objectives and the appropriate procedure for the testing – either on-site or remote via video conference.
You follow agile frameworks like Scrum, Kanban & Co.? We flexibly adapt our approach to your development processes.Instead of rigid processes, we focus on tailored solutions that create real value. Compact test cycles and close collaboration with your team ensure that insights quickly flow back into the product. For the testing of early drafts we are happy to support you by creating clickable prototypes.
The right target group
It is crucial for the success of the usability test to recruit participants that are representative for your target group. In our extensive panel that we have built up over many years, we will find suitable participants – no matter if you need digital natives for a shopping app, tax consultants or surgeons. Even special and hard to recruit target groups are no problem for us.
We also conduct inclusive usability tests: upon request we explicitly include people with different disabilities – for example people with visual or hearing impairments, motor restrictions or cognitive differences. This way digital accessibility is considered from the very beginning and the usability of your product is ensured for everyone.
High-quality testing
Let’s start! The usability test can take place in our UX lab, in the context of use of your product or as a remote session. You can observe the sessions live and discuss your thoughts with our UX professionals.
Depending on the project context, we implement usability tests in an agile way: your team actively follows the test sessions, takes part in interim evaluations (on-site or remote), and thus develops a deep understanding of the identified issues. Comprehensive final reports become unnecessary and you receive fast user feedback for continuous optimization during development.
To complement the usability test, we can also track the participants' gaze eye tracking or collect quantitative metrics (e.g. time to task) as UX KPIs.
Results and solutions
There are different ways of evaluating the results of the usability test, depending on your needs. From the collaborative evaluation after each test session (on-site or remote), with a photo protocol as documentation that you can take with you on the same day, to an extensive usability report with highlight video – together with you we determine what helps you most.
And we do not leave you alone with the problems! In a joint workshop, we communicate the identified usability issues to all project stakeholders and present concrete recommendations for solving them. In addition, our UX Design team will be happy to support you in developing design solutions.
How and Where Can We Test?
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Test studio
Fully equipped usability lab
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Context of use
Mobile usability lab on the road, in-home or in work context
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Remote
Directly on the participants’ devices — no matter where they are
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Follow all sessions live
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Nationwide or international testing in cooperation with our partners
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Always tailored to your needs
Remote Mobile Usability Test
We can conduct remote usability tests not only on desktop but also on mobile devices, like smartphones, without the participants having to come to our test studio.
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Experience real mobile interaction
Participants will use your app or website on their own mobile device or will have access to our devices via screensharing.
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Moderated or unmoderated usability tests
We can conduct both moderated and unmoderated usability tests
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Highest data protection compliant with GDPR
GDPR compliant protection of sensitive and personal data.
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Specific target group
Recruitment from our panel or from your costumer base.
What Can We Find Out with a Usability Test?
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Ease of use
Are the users able to solve core tasks without experiencing problems? -
Information architecture
Can important information be found easily? Do users find what they are looking for? -
Content
Is the content comprehensible and well-structured? -
Structure
Does the interface guide users well through specific processes? -
Termination points
Are there any parts in the interface that cause the users to fail? -
Joy of Use
Is it fun to use the application/the product?
Example Projects for Usability Tests
Welthungerhilfe
Usability-Test
Diakonie Katastrophenhilfe
Website Relaunch
Client Voices About Usability Testing
Other Interesting UX Methods
In-depth Interviews
Contextual Inquiries
Benchmark Test
Focus GroupWhat Are the Benefits of Good Usability?
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Satisfied customers and users
Higher customer loyalty, reduced bounce rates
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Better product quality
Easy to use products, reduce errors
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Increase in revenue and profit
Conversion rate optimization/p>
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Increase in productivity
Employees, working efficiency, less operation errors
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Decrease of development time and costs
More agile processes, avoid failing products
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Decrease of support and & training costs
Intuitive to use products do not require any training
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Win new customers by reducing exit rates
Reduced bounce rate using landing page optimization
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User Experience as a positive product feature
Competitive differentiation
