Methods
We use a broad variety of methods to include actual users in the development process or to evaluate existing systems. We will be happy to advise you concerning the selection and combination of the proper testing and research methods for your project.
Our UX methods at a glance
Agile UX-Testing
Agile UX tests are ideal for projects that require quick and timely user feedback. Your team is directly involved in conducting and evaluating the tests, allowing them to immediately work with the insights gained.
More about Agile UX-Testing
Benchmark Test
In a Benchmark Test, the usability of two or more products is compared based on different metrics.
With the help of real users, we evaluate how your product performs compared to the competition, and
point out potential for improvement.
More about Benchmark Test
Observation & Contextual Inquiries
An observation including an additional interview in the particular context of use or work is
perfectly suitable for obtaining detailed information on users and processes.
More about
Contextual Inquiry
Card Sorting
Card sortings are used in user research to better understand the users’ language and mental model.
That way a coherent navigation can be developed.
More about
Card Sorting
Diary Study
In a Diary Study, users are asked to keep a diary about their use of a product. This enables us to
uncover the users’ behavior and usage habits over a longer period of time.
More about
Diary Study
Eye Tracking
Eye tracking helps to objectively identify which elements the users perceive or don’t notice at all.
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Eye Tracking
Expert Review
In an expert review, usability experts review your product based on established usability standards
and guidelines. An expert opinion identifies
major usability problems and possibilities for improvement of your product.
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Expert Review
Focus Group
Group discussions or focus groups help to quickly and effieciently collect the requirements and
needs of a target group.
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Focus Group
On-site Survey
On-site surveys are suitable for websites and mobile websites. They are a quick and easy way to
collect feedback from actual users of the website.
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On-site Survey
Online Surveys
In an online survey, you get to know your target group better. You can ask current, as well as
potential new users, precisely about their requirements for the product.
More about Online Survey
Personas
By developing archetypal users the stakeholders gain an understanding of the target group and their
particular requirements.
Personas can be developed for example based on contextual inquiries.
More about Personas
Prototyping & Wireframes
Prototyping and the development of wireframes quickly generate a visual basis for communication
between all stakeholders. They can also be used to gather user feedback during an early stage of
development.
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Prototyping & Wireframes
In-depth interviews
Using in-depth interviews, researchers investigate how users approach complex tasks or activities. These conversations reveal motivations and emotions, needs, and difficulties.
More about In-depth interviews
Top Task Analysis
A large portion of website content is rarely used. With Top Task Analysis, we identify the most important user tasks and enable a user-centered prioritization of resources.
More about Top Task Analysis
Tree Testing
Tree Testing evaluates how well the information architecture supports users in finding content and provides precise recommendations for optimization.
More about Tree Testing
Usability Testing
In a Usability Test, participants from your target audience use your application to complete realistic tasks. This effectively uncovers weaknesses in usability and user experience.
More about Usability Testing
User Experience Design
UX Design, or User-Centered Design, is a model for designing systems and products with a focus on the users' requirements and needs.
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User Experience KPIs
UX KPIs (key performance indicators) are metrics that allow for measuring the success of UX activities.
They indicate how close a company has come to achieving its UX goals.
More about UX KPIs
User Journey Map
User Journey Maps, or Customer Journey Maps, take a holistic view of the user experience with a product or service, uncovering potential areas for optimizing the overall user experience.
More about User Journey Map
Voice User Interfaces
Voice assistants such as Siri, Alexa and Co. can be designed in a particularly user-friendly way if user needs are identified, transferred into prototypes and finally evaluated in usability tests.
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Voice User Interfaces
Web Accessibility
Accessibility aims to provide equal access to web content and mobile applications to all people.
More about Web Accessibility