UX Methods
We use a broad variety of methods to include actual users in the development process or to evaluate existing systems. We will be happy to advise you concerning the selection and combination of the proper testing and research methods for your project.
Benchmark Test
In a Benchmark Test, the usability of two or more products is compared based on different metrics. With the help of real users, we evaluate how your product performs compared to the competition, and point out potential for improvement.
Observation & Contextual Inquiries
An observation including an additional interview in the particular context of use or work is perfectly suitable for obtaining detailed information on users and processes.
Card Sorting
Card sortings are used in user research to better understand the users’ language and mental model. That way a coherent navigation can be developed.
Diary Study
In a Diary Study, users are asked to keep a diary about their use of a product. This enables us to uncover the users’ behavior and usage habits over a longer period of time.
Eye Tracking
Eye tracking helps to objectively identify which elements the users perceive or don’t notice at all.
Expert Review
In an expert review, usability experts review your product based on established usability standards and guidelines. An expert opinion identifies major usability problems and possibilities for improvement of your product.
Focus Group
Group discussions or focus groups help to quickly and effieciently collect the requirements and needs of a target group.
In-depth Interviews
Using in-depth interviews, researchers investigate how users approach complex tasks or activities. These conversations reveal motivations and emotions, needs, and difficulties.
On-site Survey
On-site surveys are suitable for websites and mobile websites. They are a quick and easy way to collect feedback from actual users of the website.
Online Surveys
In an online survey, you get to know your target group better. You can ask current, as well as potential new users, precisely about their requirements for the product.
Personas
By developing archetypal users the stakeholders gain an understanding of the target group and their particular requirements. Personas can be developed for example based on contextual inquiries.
Prototyping & Wireframes
Prototyping and the development of wireframes quickly generate a visual basis for communication between all stakeholders. They can also be used to gather user feedback during an early stage of development.
Quantitative UX
Quantitative approaches allow you to quantify different aspects of usability and user experience. They are suitable for various research questions, for example when it comes to evaluating an information architecture or to comparing two versions of a website.
Top Task Analysis
A large portion of website content is rarely used. With Top Task Analysis, we identify the most important user tasks and enable a user-centered prioritization of resources.
Tree Testing
Tree Testing evaluates how well the information architecture supports users in finding content and provides precise recommendations for optimization.
Usability Testing
In a Usability Test, participants from your target audience use your application to complete realistic tasks. This effectively uncovers weaknesses in usability and user experience.
User Experience Design
UX Design, or User-Centered Design, is a model for designing systems and products with a focus on the users' requirements and needs.
User Experience KPIs
UX KPIs (key performance indicators) are metrics that allow for measuring the success of UX activities. They indicate how close a company has come to achieving its UX goals.
User Journey Maps
User Journey Maps, or Customer Journey Maps, take a holistic view of the user experience with a product or service, uncovering potential areas for optimizing the overall user experience.
UX Writing
When creating texts, not only the brand language but also user needs should be taken into account. Through research measures, workshops, and the integration of content into the user-centered design process, the user-friendliness of texts is optimized.
Voice User Interfaces
Voice assistants such as Siri, Alexa and Co. can be designed in a particularly user-friendly way if user needs are identified, transferred into prototypes and finally evaluated in usability tests.
Web Accessibility
Accessibility aims to provide equal access to web content and mobile applications to all people.
Contact us
We will be happy to talk to you and prepare a free proposal.
- +49 511 360 50 70