We use a broad variety of methods to include actual users in the development process or to evaluate existing systems. We will be happy to advise you concerning the selection and combination of the proper testing and research methods for your project.
Agile UX Testing is ideal for projects that require quick user feedback on the latest product iteration. Your team is directly involved in the testing and analysis, and the results can immediately be used for further development.
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In a Benchmark Test, the usability of two or more products is compared based on different metrics.
With the help of real users, we evaluate how your product performs compared to the competition, and
point out potential for improvement.
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An observation including an additional interview in the particular context of use or work is
perfectly suitable for obtaining detailed information on users and processes.
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Card sortings are used in user research to better understand the users’ language and mental model.
That way a coherent navigation can be developed.
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In a Diary Study, users are asked to keep a diary about their use of a product. This enables us to
uncover the users’ behavior and usage habits over a longer period of time.
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Eye tracking helps to objectively identify which elements the users perceive or don’t notice at all.
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In an expert review, usability experts review your product based on established usability standards
and guidelines. An expert opinion identifies
major usability problems and possibilities for improvement of your product.
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Group discussions or focus groups help to quickly and effieciently collect the requirements and
needs of a target group.
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On-site surveys are suitable for websites and mobile websites. They are a quick and easy way to
collect feedback from actual users of the website.
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In an online survey, you get to know your target group better. You can ask current, as well as
potential new users, precisely about their requirements for the product.
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By developing archetypal users the stakeholders gain an understanding of the target group and their
Personas can be developed for example based on contextual inquiries.
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Prototyping and the development of wireframes quickly generate a visual basis for communication
between all stakeholders. They can also be used to gather user feedback during an early stage of
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In-depth interviews help to understand how users proceed during complex tasks or activities. In an
extensive conversation, the users’ motivations and emotions, their needs and difficulties are
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A major part of website content is rarely used. However, only 5 % of the content generate 25 % of the traffic. With Top Task Identification the most important tasks of the users are uncovered. This allows for a user-centred prioritization of resources. The product is optimized where is really matters. Content is structured in a way that allows users to find the most important information quickly.
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Tree Testing reviews whether users can find content quickly and intuitively. In a short online survey, users navigate through the content structure and search for specific content. Quantitative results such as the success rate or the share of correct first clicks show exactly how well the information architecture supports users in finding content. Furthermore, the results can be used to derive precise recommendations for optimization.
More about Tree Testing
A usability test is probably the most effective method to capture the actual interaction of real
users with a product. Furthermore, we get the chance to record the users’ subjective opinion.
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UX design or user-centered design is an approach to the redesign or revision of systems,
applications, and products. What is special about this procedure is that the user with his
and needs is at the center of attention during the development process. Scientifically grounded
methods help to continuously collect user feedback and to include it in the development.
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UX KPIs (key performance indicators) are metrics that allow for measuring the success of UX activities.
They indicate how close a company has come to achieving its UX goals.
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Through a User Journey Map or Customer Journey Map you get a holistic view of your users’ experiences with your product or service. Therefore, they are considered a key UX tool as all interactions with a product or service are captured, together with the users’ emotional experiences, touchpoints, user needs and pain points. This holistic view allows you to identify optimization potential for the entire user experience.
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Voice assistants such as Siri, Alexa and Co. can be designed in a particularly user-friendly way if user needs are identified, transferred into prototypes and finally evaluated in usability tests.
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Accessibility aims to provide equal access to web content and mobile applications to all people.
More about Web Accessibility
Analysing objective data about the visitors and their behavior on the website or app enables us – in combination with other methods - to find starting points for usability optimizations.