Usability & User Experience
As experts in user-centered design, we design, develop and evaluate interactive interfaces and applications for the internet and intranets, mobile solutions or software.
What is Usability?
Usability defines the extent to which a product, system or service can be used by specific users to achieve specific goals with effectiveness, efficiency, and satisfaction in a specific context of use.
Typically, good usability isn’t noticed at all – in contrast to bad usability.
Usability is important for all products with a human-technology or human-machine interface. Whether software, websites, mobile devices, medical equipment, or complex machine control systems at work – they all benefit from a good usability.
What is User Experience?
User experience broadens the term usability to include aesthetic and emotional factors, such as an appealing, “desirable” design, aspects of confidence building, or joy of use.
This holistic approach embraces the complete experience of using a product. The users shall not only reach their goals quick and smoothly but – depending on the field of application – experience positive emotions such as fun or joy.
We generally take a holistic approach in all our projects – whether it comes to the evaluation or optimization of existing products or the user-centered redesign of interactive systems.
The scientific background
DIN EN ISO 9241, 11
The area of human-machine interaction is engaged in the development of conventions and rules for the design of interactive user interfaces since the early 1980s. The terms usability and user experience are standardized and can be found in the DIN EN ISO 9241.
The ISO 9241 defines usability as the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use.
DIN EN ISO 9241, 210
The term user experience is defined in ISO 9241 – 210. According to this, user experience describes „A person's perceptions and responses that result from the use and/or anticipated use of a product, system or service.”
Thus user experience includes all effects the use of an interface has on the user– before, during and after use.
How do we ensure a good Usability & User Experience?
We develop interfaces according to the principle of user-centered design. We consequently involve the user in all development phases and put his requirements in the center of all decisions.
We reveal the requirements and expectations the users have of your system, the goals they pursue, and the context of use. We evaluate with prototypes or running systems how the users manage with your product and identify usability weaknesses or the usability status quo. More about UX Testing & UX Research.
We support you in the user-centered revision or redesign and design easy and intuitive interaction. This way we spare you expensive design flaws and unpleasant surprises. More about UX Design.
How do I profit from a good Usability & User Experience?
Satisfied customers and users
Higher customer loyalty, reduced bounce rates
Better product quality
Easy to use products, reduced errors
Increased revenue and profit
Conversion rate optimization
Employees, working efficiency, less operation errors
Decreased development time and costs
More agile processes, avoidance of failing products
Decreased support & training costs
Intuitive-to-use products that do not require any training
Win new customers by reducing exit rates
Reduced bounce rate through landing page optimization
User Experience as a positive product feature