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You value the benefits of good user experience and no longer want to leave UX up to chance? We support you in establishing sustainable and successful user experience measures in your business and teach you how to manage them permanently across all products, projects and departments.
Learn about the differences between businesses with low or high UX maturity levels.
Ascertain the current UX maturity level of your business – fast and easy.
Learn about practical and appropriate measures to get UX ahead in your business.
Find out about the UX state of affairs in your business and what you can do to make your UX vision a reality.
The incorporation of user experience into professional processes has long since left its infancy behind. An increasing number of employees fill UX positions in their companies, more and more businesses bring dedicated UX teams into being and UX itself is becoming an established discipline across the globe.
Don’t leave user experience up to chance – its possibilities have become too numerous and complex. Instead, a body that enables, drives, controls, and measures user experience is needed: user experience management.
All UX management activities help moving a business or organization from the status quo towards a collaboratively defined UX vision.
The concept of UX maturity helps our clients to understand that UX management requirements vary. For example, to what extend is user experience supported and pushed by management?
There are different dimensions to your UX maturity level, which is why figuring out your UX status quo is the first step.
So don’t plan your UX management activities just yet: Let’s first find out where you stand and which potentials are yet to be tapped.
Find out about the UX state of affairs in your business and what you can do to make your UX vision a reality – it only takes 5 minutes.
We provide counsel and conduct UX measures to smooth the way to a higher UX maturity and better UX management in your business. We will collaborate in workshops: In the beginning we will look at your UX status quo and determine which steps to take next. During the initial analysis we will take a closer look at the following questions:
Do you rely on assumptions or do you talk to your users? Are the people you talk to your real users or are they middlemen who are convinced they know your users well enough? Are tests conducted iteratively? How do you combine qualitative and quantitative measures?
Do you incorporate user-centered measures into the whole process, from gathering requirements to ideation to implementation? Or are there stages in the process where you don’t collect user feedback at all, simply because it is too late for feedback and the product can no longer be revised?
Are user-centered measures only applied to single, prioritized projects or are all of your projects developed by using user-centered methods?
How many UX experts are employed in your business and where did they obtain their competence? Are they self-taught or did they complete a degree in UX? How is UX expertise spread across your business?
If you are already conducting UX measures, are they formalized? Are they based on subjective impressions or do you collect UX metrics systematically? Are results kept within project borders or communicated to other teams? Is your management interested in ROI examinations?
If you conduct measures to understand, explore, create and test: do you select them at random or do you have clear guidelines? For example, how is a test conducted and how are contextual inquiries prepared?
Is the user-centered approach rejected or appreciated? Does your business merely pay lip service to UX or are you prepared to invest resources into measures like user tests and interviews? Is the user-centered approach taken for granted?
From complete discontentment to absolute enthusiasm: how do your users rate the quality of your products and services?
Still have questions?
We’re happy to help.
The higher the UX maturity level of a company, the more likely it is that UX KPIs will be tracked to monitor the success of UX measures.
As there are many different UX KPIs, choosing an appropriate metric can be challenging. Learn more about different types of UX KPIs and how to find a suitable metric for your company or project.
More about UX KPIs
