Establish usability and user experience in your business

UX management – the success factor of tomorrow

You value the benefits of good user experience and no longer want to leave UX up to chance? We support you in establishing sustainable and successful user experience measures in your business and teach you how to manage them permanently across all products, projects and departments.

How UX is your business?

Reasons for an UX maturity check:

  • Understand UX maturity levels

    Learn about the differences between businesses with low or high UX maturity levels.

  • Identify the UX status quo

    Ascertain the current UX maturity level of your business – fast and easy.

  • Your UX vision

    Learn about practical and appropriate measures to get UX ahead in your business.

Determine your UX maturity level now!

Find out about the UX state of affairs in your business and what you can do to make your UX vision a reality.

It only takes 5 minutes

Why is UX Management important?

The incorporation of user experience into professional processes has long since left its infancy behind. An increasing number of employees fill UX positions in their companies, more and more businesses bring dedicated UX teams into being and UX itself is becoming an established discipline across the globe.

Don’t leave user experience up to chance – its possibilities have become too numerous and complex. Instead, a body that enables, drives, controls, and measures user experience is needed: user experience management.

All UX management activities help moving a business or organization from the status quo towards a collaboratively defined UX vision.

  • What is the added value of UX management?
  • What are the underlying conditions necessary in your business in order to develop products and services with a good experience?
  • Which roles, skills and teams do you need?
  • Which conflicts can arise from unmanaged UX and how can you avoid them?
  • How can UX management help connect teams and break down silos?
We help you with finding answers to these and many other questions and boost UX management in your business.

The UX maturity model by

The concept of UX maturity helps our clients to understand that UX management requirements vary. For example, to what extend is user experience supported and pushed by management?

There are different dimensions to your UX maturity level, which is why figuring out your UX status quo is the first step.

So don’t plan your UX management activities just yet: Let’s first find out where you stand and which potentials are yet to be tapped.

  1. Institutionalized UX
    UX is part of your business strategy
  2. Integrated UX
    Development starts with the user
  3. Managed UX
    UX management works beyond project and department lines
  4. Project-based UX
    There are resources for UX tests in some projects
  5. Ad-hoc UX
    Some colleagues try out UX
  6. No UX awareness
    Usability and UX are not on the agenda

Determine your UX maturity now!

Find out about the UX state of affairs in your business and what you can do to make your UX vision a reality – it only takes 5 minutes.

Find out your status quo in 5 minutes

How can we help you?

We provide counsel and conduct UX measures to smooth the way to a higher UX maturity and better UX management in your business. We will collaborate in workshops: In the beginning we will look at your UX status quo and determine which steps to take next. During the initial analysis we will take a closer look at the following questions:

  • How is user research conducted in your business?

    Do you rely on assumptions or do you talk to your users? Are the people you talk to your real users or are they middlemen who are convinced they know your users well enough? Are tests conducted iteratively? How do you combine qualitative and quantitative measures?

  • Do you use user-centered design methods in your product development process?

    Do you incorporate user-centered measures into the whole process, from gathering requirements to ideation to implementation? Or are there stages in the process where you don’t collect user feedback at all, simply because it is too late for feedback and the product can no longer be revised?

  • How many project teams conduct UX measures?

    Are user-centered measures only applied to single, prioritized projects or are all of your projects developed by using user-centered methods?

  • How many employees are trained UX professionals?

    How many UX experts are employed in your business and where did they obtain their competence? Are they self-taught or did they complete a degree in UX? How is UX expertise spread across your business?

  • How do you measure the success of UX measures?

    If you are already conducting UX measures, are they formalized? Are they based on subjective impressions or do you collect UX metrics systematically? Are results kept within project borders or communicated to other teams? Is your management interested in ROI examinations?

  • How standardized are your UX measures?

    If you conduct measures to understand, explore, create and test: do you select them at random or do you have clear guidelines? For example, how is a test conducted and how are contextual inquiries prepared?

  • How firmly is UX established into your business culture?

    Is the user-centered approach rejected or appreciated? Does your business merely pay lip service to UX or are you prepared to invest resources into measures like user tests and interviews? Is the user-centered approach taken for granted?

  • How satisfied are your users with your product’s UX?

    From complete discontentment to absolute enthusiasm: how do your users rate the quality of your products and services?

Still have questions?
We’re happy to help.

Get in touch now

The UXM Potential Field Analysis

The Potential Field Analysis helps you understand your company's current position in various UXM fields. You can build on and complement the results of the UX Maturity Check. This analysis provides an overview of the areas where you should take action to advance UX within your organization.

But which potential field should you prioritize? Which UX lever should you adjust first?

The answers lie in the UXM Potential Field Workshop. This workshop enables you to systematically select the most critical areas for your organization and take concrete action. We are happy to conduct the workshop with you and support you on the path to a more user-friendly company.

Examples of UXM potential fields include competencies and roles, communication, measurability of UX, vision and goals, and UX knowledge management.

Illustration with Post-Its

Want to keep track of UX with KPIs?

User Experience KPIs

The higher the UX maturity level of a company, the more likely it is that UX KPIs will be tracked to monitor the success of UX measures.

As there are many different UX KPIs, choosing an appropriate metric can be challenging. Learn more about different types of UX KPIs and how to find a suitable metric for your company or project.

More about UX KPIs

Tabletscreen zeigt den Net Promoter Score
Question 1 of 9

Does your business have a UX budget?

Your budget determines your potentials and resources in your day-to-day work. But how much of this budget is dedicated to incorporating user-centered methods into projects?

Question 2 of 9

Who do you ask about anything UX?

One person or a selected few responsible for UX can do more for your business than simply kickstart the user-centered approach. Is there someone you can approach with your questions about UX?

Question 3 of 9

When and how do you involve your users?

The U in UX is for user. That means that the user-centered design of products and services is impossible without the inclusion of real users. When and how frequently you conduct user-centered measures impacts the user experience of your products and services considerably and as a consequence your UX maturity. When do you include your users?

Question 4 of 9

How well do you know and utilize your user journey?

A great user experience is created with the user journey in mind. You can think of a user journey as the roadmap with all touchpoints between your user and your product in chronological order. These steps in the user’s process are then used to improve your product’s structure.

Question 5 of 9

Which UX roles exist in your business?

In some companies, one or a couple employees are responsible for UX. Other companies have dedicated UX teams. Are there any positions in your business with a clear focus in UX?

Question 6 of 9

How well do you know your users?

You have to know your users well in order to create the perfect user experience. This includes the context of use, preferred devices and user requirements. How well do you know your users?

Question 7 of 9

Which UX KPIs do you measure?

UX KPIs (Key Performance Indicators) are a helpful tool to determine the efficiency of UX measures and to communicate successes. Do you use any KPIs to measure the impact of user-centered measures?

Question 8 of 9

What’s your management’s position on UX?

All the best efforts of project teams and departments are useless if a user-centered approach is not supported by management. How would you assess your management’s interest in UX?

Question 9 of 9

How well is UX incorporated into your business?

It can be exhausting and frustrating to be the only person in a whole company who is concerned about UX. However, a wholly different user-centered atmosphere evolves when everybody pitches in. What are the UX drivers in your business and how widespread is UX?

Contact us

We will be happy to talk to you and prepare a free proposal.

  • +49 511 360 50 70
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