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It is the user who decides on the success of your products.

UX Design (User-Centered Design)

User experience design or user-centered design is a holistic approach to designing interactive systems with the goal of achieving an optimal user experience. Only if the needs of the user and the context of use are known and taken into account during development can interaction be designed to be intuitively usable and successful.

Person stands in front of a whiteboard and attaches a Post-It.

What is User-Centered Design (UCD)?

4 building blocks for successful UX Design:

UCD is a framework for the systematic development of good user experience. Good human-centered products and services are only created through consistent user involvement. All user-centered design processes and methods such as design thinking, service design, lean UX, or design sprints fundamentally consist of these four building blocks: understanding, exploring, designing, and testing.

Understand
Explore
Design
Test

UX Design building block: Understand

The goal of the Understand phase is to gain a deep and fundamental understanding of the users, the domain, the product, its application context, and all associated frameworks.

User Research: Understand the target group

Here, the main focus is on understanding the users and the central context of use so that real requirements and goals can be derived. Together with you we review and discuss existing information and plan the appropriate user research measures, such as contextual inquiries, surveys, focus groups oder diary studies. The collected insights from the user research, together with the business requirements, form the basis for the further steps that we plan and implement with you.

An overview: Methods of user research

Two people are looking at a laptop together. One of them is holding a clipboard; the other is dressed in white (doctor).

UX Workshops: Understand each other

Instead of PowerPoint and time-consuming meetings, we rely on constructive, well-moderated workshops, — no matter if project kickoff, requirements analysis, goal-oriented alignment, breaking down silos or getting a better understanding of a problem.

With the right methods our experienced consultants and designers create interactive, results-oriented workshops.

Since we and many of our customers work partly from home, we have also raised our online workshops to a new level and offer the full experience in a remote context as well.

Several people in a seminar situation

UX Deliverables: Results for user-centered work

We rely on various forms of results presentation. All of them serve as helpful tools for daily communication and work with a user-centric focus.

Results from user research are usually prepared and prioritized in descriptive reports.

To make the goals and needs of the target group more concrete and tangible, we use personas, for example.

With a customer journey (also called user journey), the user's points of contact with your company, product or service can be clearly illustrated and exemplified.

Persona of the controller Alex Weber including his approach to finding a new smartphone, his information behavior and device usage.
Logo Siemens Healthineers

Case Study

Patient Experience Map

  • Contextual Inquiries
  • Customer Journey
  • Protoyping
non-readable table with the heading Diagnostic Experience Map

Which feelings, experiences and difficulties do patients have in the context of imaging diagnostics at each individual step of their patient journey? We explored this question together with physicians, patients and Siemens Healthineers.

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non-readable table with the heading Diagnostic Experience Map
Logo Diakonie Katastrophenhilfe

Case Study

Diakonie Katastrophenhilfe

  • Responsive Relaunch
  • UX Design
  • User Testing
Diakonie Katastrophenhilfe website on a PC and a smartphone

We developed the concept and design for the relaunch of the website for Diakonie Katastrophenhilfe. Following the principle of user-centered design, the focus was on the user – in every phase of the project.

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Diakonie Katastrophenhilfe website on a PC and a smartphone

UX Design building block: Explore

Exploration is all about ideas and solutions: a wide variety of creative methods are used to explore possibilities and uncover innovation potential. The results of user research often serve as the basis for this process.

Ideation: Develop ideas and solutions

What becomes particularly clear during exploration: User Experience Design is an iterative approach. In this phase, we rely on joint workshops in interdisciplinary teams (e.g., domain experts, UX designers, developers). Using design thinking methods such as design sprints or design studios, together we develop initial ideas and solutions in the form of simple scribbles and paper prototypes.

While some solutions are developed further, other ideas or parts of them end up in the trash. Before we commit to a solution, alternatives are tried out, critically questioned in the team, and in some cases tested with users at a very early stage.

Two people bend over hand-drawn sketches.

Co-Creation: Our customers and the users as impulse generators

When users not only test the prototypes, but are actively involved in the process of generating ideas and solutions, this is known as co-creation.

Through the principle of participative design with our customers and their users, all participants have the opportunity to help shape the future product or service themselves and provide exciting impulses.

Two people are standing at a whiteboard. One of them is drawing a flowchart.

You are planning the optimization or the new development of an interactive product? We are happy to support you!

UX Design building block: Design

Based on the results of the Understand and Explore phases, the Design phase involves developing concrete concepts and visualizing them. In the vast majority of cases, we develop a prototype that represents the requirements that were defined together.

Prototyping: Making concepts tangible

Prototypes are early visualizations of the system or system section to be developed. Long before the first line of code is written, we deliberately raise questions that can be clarified iteratively. Through early and very concrete visualization, we can involve users in the development process, create a consistent basis for discussion for all project participants and in this way avoid problems of understanding.

The functional scope, interactivity and design of the prototypes are strongly oriented towards the objective and target group of the respective design.

More about Prototyping

Design of a slider for setting a donation in black and white. It is possible to set the frequency, the amount and the purpose. As an example for a donation of 50 € is displayed: With 50 € 30 simple hand washing stations can be built. It consists of a water tank with a water tap.

More UX: Information architecture, workflows, content und interaction design

In addition to the visualization of user interfaces, the Design phase is also particularly concerned with the associated processes, structures, content and interactions.

For the development of a good information architecture and navigation structure, methods such as card sorting, tree testing, top task analysis or content audits – an inventory of the content – are often used. The results flow seamlessly into prototyping.

Design of several screens for a smarthphone. In many places, non-readable hints and comments are given in red font.

UI Design: More than just bling bling

An appealing and consistent user interface design, ideally across the entire user journey, is an important factor for a good user experience and a positive brand perception (brand experience).

Depending on the scope and complexity of the project, we also help with modular style guides or a design system to simplify and standardize the work with UI elements or design patterns for all stakeholders in your company.

Example from the VHV Group layout system for the state of an unfolded business card.
Logo Leibniz University Hanover

Case Study

Leibniz University Hanover

  • User-Centered Relaunch
  • Prototyping
  • Usability Tests
Website of Leibniz University Hannover on a PC and a smartphone.

A complete revision of the online presence should bring order and optimize the overall user experience. The improved usability benefits all target groups of the Leibniz University.

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Website of Leibniz University Hannover on a PC and a smartphone.
Logo Siemens Healthineers

Case Study

Intelligent Assistance System

  • Participative Design
  • UX Design
  • User Research
  • AI
Auf einem Bildschirm ist eine Programm-Oberfläche zu sehen, mittig ist ein MRT- oder Röntgenbild platziert.

Artificial intelligence (AI) and smart algorithms provide completely new access to information in the diagnostic workflow of radiologists. The goal of the multi-year project was to develop an intelligent software assistant that offers real added value.

View Case Study
A program interface can be seen on ascreen; an MRI image is placed in the center.

UX Design building block: Test

Only by testing with users does the development process become truly user-centric. We apply an agile and iterative approach and incorporate valuable user feedback directly into the design process.

UX Testing: The users' perspective

The concept states or prototypes are evaluated with real users in different development phases: In early phases the structure and processes, in later phases complex interactive prototypes. The insights gained are coordinated with all relevant project participants and flow directly back into the concept.

By systematically involving users in the development process right from the start, we can ensure that user requirements are met and save you from expensive misdevelopments and nasty surprises.

More about UX Testing / Usability Evaluation

Two people are sitting at a table. One of them is operating a smartphone, the other is watching her.

The result of the user-centered design process is a successful digital product, developed together with the future users, that not only fulfills the users' wishes, but delights them.

Contact us

We will be happy to talk to you and prepare a free proposal.

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