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Case Study Welthungerhilfe

User Research Welthungerhilfe

Usability-Tests and Online Survey for the Relaunch
  • Usability test with donors
  • Usability test of the press section with journalists
  • Online Survey
Screen Stenaline

Welthungerhilfe is one of the biggest private aid organizations in Germany. It operates independently from politics and religion and fights to defeat hunger and poverty in the world. According to the principle of help for self-help, they provide the full range of assistance:

From fast emergency aid to long-term projects of development cooperation.

Welthungerhilfe wants all people to lead a self-determined life in dignity and justice, free from hunger and poverty. They are active in over 35 countries.

The Mission

Welthungerhilfe was planning to relaunch their website. The aim is to inform about hunger in the world and to encourage people to take action against it. As a non-profit organization, Welthungerhilfe is dependent on donations. Therefore, special attention was paid to this area. At the same time, Welthungerhilfe wants to provide journalists with tailored information in order to increase visibility of hunger as a topic in the press.

Homepage before the relaunch
Homepage before the relaunch

The Approach

A first usability test was conducted with potential donors. The focus was on the online donation process as well as the information on the different projects. The first test revealed that the different navigation entry points were not distinct enough for users to get a clear understanding of what they represent. Therefore, we tested several wording alternatives through a quantitative online survey.

In another usability test with journalists, the press section was examined in terms of usability issues. In addition, the navigation was re-evaluated after being revised according to the results of the online survey.

Homepage of the concept for the relaunch
Homepage of the concept for the relaunch

The Solution

The wording of the navigation items is now user-centered and clear. Users are able to find the content they are looking for easily and quickly. The online survey showed that the term “Informieren” (Getting information) is the best choice in this context to describe the content behind it.

Furthermore, some partly severe obstacles in the donation process could be removed.

The press section already met most requirements mentioned by journalists quite well, so that there was only little need for action.

Optimized navigation based on user research
Optimized navigation based on user research

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