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It is the user who decides on the success of your products.

User-centered Design

User-centered design is a design methodology in which theneeds of the people, that will use the product in the end, determinethe characteristics of its design. This approach ensures that thefinal product is usable. Involving prospective users in the ongoingdesign process, for example, by requirements engineering, interviewsorusability tests, plays an essential role in user-centered design.

Find a more detailed description of the method here: UX Design

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