Usability and user experience become more and more a strategic topic since technology advances and products are getting smaller, thinner and look more alike in terms of appearance. At the same time the complexity of functionality and handling increases. To ensure the usability of these products, and to make them stand out from its competitors, a well-planned user experience strategy is essential.

Due to products’ complexity, it is advisable to completely integrate user experience from the very beginning of the design process, instead of selectively carrying out a few usability studies now and then.

Pursuing the user experience strategy is facilitated, driven, controlled, and measured by the user experience management. Learn more here: User Experience Management