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It is the user who decides on the success of your products.

User Experience Strategy

Usability and user experience become more and more a strategic topic since technology advances and products are getting smaller, thinner and more look alike in terms of appearance. At the same time the complexity of functionality and handling increases. To ensure usability of these products, and to make them stand out from its competitors, a well-planned user experience strategy is essential.

Due to products’ complexity, it is advisable to completely integrate user experience from the very beginning of the design process, instead of selectively carrying out a few usability studies now and then.

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