It is the user who decides on the success of your products.

User Engagement

User engagement is one of the principles for designing user-friendly interactive systems (interaction principles) from the DIN EN ISO 9241-110 standard.

The system should be designed to be appealing and inviting in order to motivate users and provide them with a positive experience. It must be trustworthy so that it is used without hesitation. Active participation, e.g. in the form of feedback, can also strengthen user engagement.

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