It is the user who decides on the success of your products.

Customer Journey

A customer journey describes the journey of a customer from the first contact with a product or company to the purchase of a product and beyond. The conceptional focus is particularly on the illustration of different touchpoints and their detailed description. The following five phases are seen as the ideal customer journey: awareness, consideration, purchase, retention, advocacy.

The customer journey can be visualized in a map like the user journey.

Find out more: User Journey Mapping

Contact us

We will be happy to talk to you and prepare a free proposal.

  • +49 511 360 50 70
*Required Fields