Conversion Rate (Optimization)
The conversion rate is a concept in online marketing. It describes how many website visitors become customers in percentage.
Based on this key figure, you can do an optimization, e. g. by improving the usability of the website. This could in turn lead to an increase in the conversion rate. By conducting an A/B test, you can check if the revision of the website has the desired effect and thus, more website visitors can be transformed into customers.
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Usability Glossary
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