Optimizing a website for smartphone or tablet usage is a mandatory task by today. Small displays and touchscreen interaction lead to completely new interface requirements. We conduct usability tests with mobile websites and apps, on smartphones or tablets to guarantee an optimal user experience.
Our approach to mobile Usability Testing
Today more than 70% of all internet users surf the web with a mobile device. People use their smartphones to browse social networks or to shop online from the comfort of their couches. Even though resolutions are rising rapidly, the small displays of mobile devices and tablets still restrict the amount of information that can be visually displayed at once. Hence, contents have to be prioritized carefully. Furthermore, interaction via a touchscreen display only works if the layout of the mobile application has been optimized.
By carrying out a usability test of your mobile website or app we evaluate, whether the application does offer an optimal user experience on a smartphone (Apple iOS, Android, Windows Phone) or a tablet. Our experts observe users from the actual target group while those are working on typical tasks. With the help of special software we are able to retrace how the users proceed and to identify usability problems. The tests can be conducted in our usability labs or in the field (e.g. in a shopping mall, coffee shop).
What can be tested?
In principle, all technical products, systems and machinery that are equipped with a user interface and that are supposed to offer an easy and intuitive user experience.
Apple iOS, Android, Windows Phone, ...
Apple iOS, Android, Windows
Apps, mobile Websites, Games, Responsive, ...
Apple iOS, Android, Windows, ...
Other types of mobile devices
E-Book Reader, mobile data capture devices, ...
What can we find out with mobile User Testing?
- Are the users able to solve core tasks while being on the move?
- Do users understand the app’s gesture-based interaction features?
- Do different mobile operating systems (Apple iOS, Android, Windows Phone), cause usability problems?
- Is the mobile website’s /app’s navigation concept comprehensible?
- When carrying out field studies: In which situations and where do usability problems occur?
- Responsive web design: Does the responsive concept work on all targeted devices (e.g. smartphone, tablet)?
When do we recommend tablet and smartphone Usability Testing?
Mobile user tests can be employed at any point in time during the development process, to uncover usability problems in your mobile website or app and to collect user feedback.
We conduct usability tests with first design drafts or interactive prototypes. That way we are able to identify potential usability weaknesses prior to the technical implementation stage of a project and hence, avoid additional development expenses.
Responsive web design projects also call for an early-on usability evaluation. The test shows whether the responsive layout structures the contents in a way that they are easy to understand and access. Furthermore, it enables us to assess if the responsive concept does offer an optimal user experience on different mobile devices.
Considering the real context of use
By carrying out tests in the field, we are able to evaluate whether the app/website also works in the real context of use (movement, interruptions, light reflections, location based services).
Tests with different mobile devices possible
Our large test device pool enables us to carry out user testing with different types of mobile devices (e.g. smartphone, tablet) and operating systems (e.g. Apple iOS, Android, Windows Phone).
Video evidence: Our highlight video
You are going to receive a highlight video that contains the most meaningful test moments.
Live observation possible
You are welcome to observe the test sessions live in one of our observation rooms or via web streaming.
What results do you receive?
You will receive a comprehensive report with a description of the usability problems and specific recommendations for improvement. A highlight video and a workshop are also part of the results.
You will receive a well-structured report with all test results. The report contains: The identified usability problems, screenshots
that visualize the problem, best practice examples and specific recommendations for improvement. All results are prioritized according
to their severity and illustrated with user quotes. If required, we also develop graphical solutions for more complex usability problems.
Enlarge report example
The highlight video shows your users in action: Key scenes from the test sessions illustrate critical usability problems. From our experience we can tell that this look over the users’ shoulder is very convincing and helps to push through change requests internally.
We present the results and the highlight video in front of all project stakeholders and discuss possible solutions. If technical or internal restrictions prevent a 1:1 implementation of our recommendations, we will find a compromise during the workshop that makes everyone happy: project managers, marketers, developers and most important – your users.
Clients about mobile Usability Testing:
“As a globally operating parcel and express service provider, we are facing the challenge to offer fast and easy access to our products and services for all our customers. The international usability test of our website and mobile app coordinated by usability.de helped us to better understand the needs and requirements of our target groups in the different countries. With usability.de as our partner we received all results from a single source, without further communication efforts. The comprehensive solutions and recommendations helped us significantly in further optimizing our international platforms.”