Establishing products or services beyond the domestic market comes with a range of challenges. Usability and user experience play a critical role in this process – because a simple translation of content is often not enough. Culture-specific differences can influence user behavior and create unexpected barriers. That is why it is essential to develop a deep understanding of the target market. What do users expect? What design aspects need to be considered?

No matter what stage of product development you are in – we help you get your product or application ready for the German and European markets. From early user research and requirements gathering to UX design and prototype testing or the evaluation of existing services, we support you every step of the way. We are also happy to run studies across multiple international markets for you.

We know the German market inside and out. For over 20 years, we have been dedicated to usability and user experience – in Germany and beyond. In addition to countless German clients, we have also supported many international companies in adapting their products for the European markets.

We collaborate with an extensive network of partners across Europe, many of whom we have worked with for more than a decade. In multi-market projects, we serve as your single point of contact – managing the planning, execution, and analysis of UX activities across markets. This ensures consistent quality and streamlined processes.

We are happy to be your German or European partner and support you with our full range of services:

UX Testing & User Research | UX Design | UX Consulting

• Research in Germany, Europe and beyond

  With our in-house research panel, we can recruit participants nationwide for both remote and on-site studies. In collaboration with our trusted international partners, we ensure the same high quality for projects across other European countries or worldwide.

• Full-service support

  We provide services for every stage of product development and are happy to manage your study in the German market – or take the lead in coordinating your multi-market project across Europe.

• Multi-language live streaming

  We offer live streaming with simultaneous interpretation for all user research and evaluation activities, allowing you to participate in studies in real time and gain first-hand insights into your target audience.

• Language and localization

  Translating content while considering culturally relevant terms, phrases, and symbols.

• Usability & interaction

  Taking into account varying expectations and behaviors in the use of technology.

• Visual aesthetics

  Colors, symbols, and designs can be perceived differently across cultures.

• Legal differences

  Varying regulations, e.g., concerning data protection, pricing and taxes, or distribution.

• Payment methods & currency

  Preferences for specific payment methods.

• Different formats

  Date formats, numerical notations, address structures.

• Social and cultural norms

  For instance, regarding privacy and trust, forms of personal address, or consumption behavior.