Quantitative UX Methods
In the user-centered design process, qualitative and quantitative UX methods go hand in hand. Quantitative approaches are key for measuring various aspects of usability and user experience and thereby provide an important source of information for guiding decision-making.
Quantitative or Qualitative?
The range of UX and user research methods is wide and includes both qualitative and quantitative methods. All of them aim at the same outcome: the development of a user-friendly product. However, the approaches have different strengths.
Quantitative UX methods provide numbers, data and facts that make UX measurable. Larger samples provide a reliable basis for strategic decisions.
Qualitative UX methods provide answers to the “why”. They are essential to find out how a product can be improved and what users really need.
Generally, the combination of qualitative and quantitative UX methods offers the greatest value.
For example, quantitative methods can be used to determine which out of two product concepts provides the better usability. Qualitative methods can then be used to understand further opportunities for improving the winning concept in more detail.
Above all, the question you want to answer determines which methods are best suited for your project. We are happy to advise you. Free of charge and without obligation.
Which questions can be answered?
Quantitative UX methods are suitable for a wide range of questions, e.g. when it comes to evaluating an information architecture or comparing two versions of a website. Quantitative methods are also ideal for describing a target group in a representative way.
The following questions, among others, can be investigated using quantitative UX methods:
- How does my product compare to competitors?
- Which design version of my product is better?
- Which information architecture works best for the majority of users?
- Where should content be placed on my website to get attention?
- What are the characteristics / opinions of my target group?
- What are the main goals users have when browsing through my website?
- What are the most common abandonment points in the form section?
Our quantitative UX methods
Surveys ans polls
Get to know target groups better and understand the requirements of (potential) users.
More about Online Survey
Get direct feedback from active users of a website or application.
More about On-site Survey
Develop a comprehensible navigation structure based on the language and mental models of users.
More about Card Sorting
Verify that users find content quickly and intuitively.
More about Tree Testing
Prioritize content and use cases
Top Task Analysis
Identify users' most important tasks and prioritize content in a user-centric way.
More about Top Task Analysis
UX KPIs help you measure the success of UX activities in the long term and sustainably integrate UX into development processes. Whether it is the time users need to complete a task, the number of usability issues, or user satisfaction – repeated, quantitative measurements can be used to monitor changes and success and to ensure the continuous development of user-friendly products.
Which is the right method for my project?
A combination of qualitative and quantitative methodology enables you to get a holistic view of your product. The individual methodology, however, depends on the research question.
You are looking for the best approach for your project and are wondering how qualitative and quantitative UX methods can be applied for this purpose?
We are happy to advise you and support you in finding answers to your questions. Free of charge and without obligation.
We work with both qualitative and quantitative UX methods. Together we will find the best approach to answer your questions.
Answers instead of chaotic figures
We won't leave you alone with figures and diagrams but illustrate complex correlations in a way that is easy to understand and focused on your questions.
UX management is one of our core competencies. We understand the challenges in strategic decision-making processes and advise you in a comprehensive and holistic way.