The right usability method at the right time.

Quantitative UX Methods

In the user-centered design process, qualitative and quantitative UX methods go hand in hand. Quantitative approaches are key for measuring various aspects of usability and user experience and thereby provide an important source of information for guiding decision-making.

Piece of paper with a bar chart and a line chart

Quantitative or Qualitative?

The range of UX and user research methods is wide and includes both qualitative and quantitative methods. All of them aim at the same outcome: the development of a user-friendly product. However, the approaches have different strengths.

Quantitative UX methods provide numbers, data and facts that make UX measurable. Larger samples provide a reliable basis for strategic decisions.

Qualitative UX methods provide answers to the “why”. They are essential to find out how a product can be improved and what users really need.

Generally, the combination of qualitative and quantitative UX methods offers the greatest value.

For example, quantitative methods can be used to determine which out of two product concepts provides the better usability. Qualitative methods can then be used to understand further opportunities for improving the winning concept in more detail.

Above all, the question you want to answer determines which methods are best suited for your project. We are happy to advise you. Free of charge and without obligation.

Which questions can be answered?

Quantitative UX methods are suitable for a wide range of questions, e.g. when it comes to evaluating an information architecture or comparing two versions of a website. Quantitative methods are also ideal for describing a target group in a representative way.

The following questions, among others, can be investigated using quantitative UX methods:

  • How does my product compare to competitors?
  • Which design version of my product is better?
  • Which information architecture works best for the majority of users?
  • Where should content be placed on my website to get attention?
  • What are the characteristics / opinions of my target group?
  • What are the main goals users have when browsing through my website?
  • What are the most common abandonment points in the form section?

Our quantitative UX methods

  • Compare and Evaluate


    Compare your product with competitors and uncover potentials.

    More about Benchmarking

    Comparative Usability Test

    Test product variants or concept ideas against each other. What works better for users?

    More about Usability Test

  • Surveys ans polls

    Online Survey

    Get to know target groups better and understand the requirements of (potential) users.

    More about Online Survey

    On-site Survey

    Get direct feedback from active users of a website or application.

    More about On-site Survey

  • Information architecture

    Card Sorting

    Develop a comprehensible navigation structure based on the language and mental models of users.

    More about Card Sorting

    Tree Testing

    Verify that users find content quickly and intuitively.

    More about Tree Testing

  • Prioritize content and use cases

    Top Task Analysis

    Identify users' most important tasks and prioritize content in a user-centric way.

    More about Top Task Analysis


UX KPIs help you measure the success of UX activities in the long term and sustainably integrate UX into development processes. Whether it is the time users need to complete a task, the number of usability issues, or user satisfaction – repeated, quantitative measurements can be used to monitor changes and success and to ensure the continuous development of user-friendly products.

More about UX KPIs

Illustration of two people in front of a whiteboard which shows a graph. It connects a sad with a happy smiley.

Which is the right method for my project?

A combination of qualitative and quantitative methodology enables you to get a holistic view of your product. The individual methodology, however, depends on the research question.

You are looking for the best approach for your project and are wondering how qualitative and quantitative UX methods can be applied for this purpose?

We are happy to advise you and support you in finding answers to your questions. Free of charge and without obligation.

Contact us

  • Comprehensive Consulting

    We work with both qualitative and quantitative UX methods. Together we will find the best approach to answer your questions.

  • Answers instead of chaotic figures

    We won't leave you alone with figures and diagrams but illustrate complex correlations in a way that is easy to understand and focused on your questions.

  • Holistic view

    UX management is one of our core competencies. We understand the challenges in strategic decision-making processes and advise you in a comprehensive and holistic way.

Contact us

We will be happy to talk to you and prepare a free proposal.

  • +49 511 360 50 70
*Required Fields