Services/ Online Survey
You would like to learn more about the visitors of your website? You would like to know how the website is perceived by your users? Online survey - also called onsite survey - is an online research method that facilitates direct communication with your users and that gets them to participate in a questionnaire. Thereby, you will receive valuable information about your users’ needs and demands in order to successfully optimize your website.
Usability questions
Online surveys are a helpful instrument in every phase of the user-centered design process. Placing surveys on your website enable you to receive information about your users’ needs, which will allow you to improve the usability of your website and to meet their unique requirements. Moreover, you get the opportunity to ask your users about the current redesign of your website. That way, you will receive immediate and direct feedback about the usability of your website from the users’ perspective.
Apply online surveys on a regular basis over a long-term period for user research. This approach enables continuous evaluation of the quality of your website.
Analysis of user groups
Online surveys give you the opportunity to capture your users’ interests, attitudes, or socio-demographic parameters. This information will enable you to characterize your targeted user groups in detail. Furthermore, the gathered data can be used in subsequent usability tests. This way, future test persons can be recruited by using the proper criteria corresponding to the target user group.
Through the application of online surveys you can address visitors directly and invite them to participate in a study. The survey will be implemented on your website by a banner or pop-up window. Alternatively, it is possible to raise the awareness of your users by placing a link to your survey. Thereby, you can define the percentage of visitors who will receive an invitation to your survey. For example, every 20th or 50th visitor can be invited to participate in your study. This approach allows you to reach visitors, who are using your website frequently, as well as those who visit your website for the first time.
Advantage of the online survey
In comparison to an online panel an online surveys - in comparison to online panels - help you to reach users who are in fact relevant for your objectives. In a panel survey test persons are picked out of a database, who possibly have never visited your website before or who might not be interested in the supplied content. In contrast, online surveys allow you to directly address the real visitors of your website.
Result
We develop the survey in corporation with you and taking into account your individual objectives and wishes. Of course, we will incorporate the design and layout of your website into the look and feel of the questionnaire. We assist you during the whole process, from the development and design of the surveys to the collection and analysis of the data. Finally, you will receive a detailed report of the results of the survey. Depending on the aim of the study the report may also contain specific recommendations and solutions to existing problems on your website.
Please 
contact us, if you are interested in optimizing your website by using online surveys.