Services/ Focus Group
A focus group is a moderated discussion with about 6-10 members of the target group. Its goal is to collect as many usability findings as possible at an early stage in the development process.
Due to the discussion character and group dynamics, it is possible to identify
other problems than during individual interviews or usability testings. An experienced moderator
guarantees a constructive and result-oriented procedure and prevents individual participants from
dominating the discussion.
Advantages of a focus group
Little effort:
A focus group is a great possibility to quickly find out expectations, wishes and
opinions of several members of the target group.
Early stage: Even an unfinished "product", an early prototype
or storyboard can be discussed and tested.
New ideas:
The moderator uses specific techniques for motivating the participants to develop new ideas independent
from what is technically feasible.
Assessment of ideas:
Concepts and ideas are presented with detailed use cases. The participants are asked to
complete sentences, like in e.g.:
- "Such a solution is..."
- "I like the way the product is..."
- "I don't like..."
Results
You will receive a detailed report including the complete protocol of the focus group. The report will also contain the key
findings along with the conclusions and interpretations illustrated with quotations of the
discussion, where appropriate.
Please contact us, if you are interested in a focus group.