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User Experience and Social Shopping
Social Shopping – Recently, internet start-ups such as Etsy, Kaboodle and Woot! have emerged as the latest shopping trend in the US. Finally, social shopping is up-and-coming in Europe, too. Reason enough for us to take a closer look at these new shopping concepts: How do German users think about social shopping sites? How usable are these new concepts?

To find out, the experts of usability.de interviewed 1,000 German internet users about their shopping habits. Additionally, 32 user experience tests have been conducted with Germany's most innovative social shopping sites. User experience denotes all aspects of the user’s perception, including emotional aspects like ‚Joy of Use’ and credibility.

In the second part of our study we have been investigating four of the hottest German social shopping platforms. We conducted 32 user experience tests, to find out how usable this new form of e-commerce really is.

This study will tell you...

...what will be important in the future of e-commerce.
...for what products and target audience social shopping actually makes sense.
...which tools and features go down well and which ones to keep your hands off.
...which web 2.0 elements are “must-haves” for your shop.
...how to design web 2.0 elements in a way that they generate additional value for your users.

You may order our social shopping study for 230 € Order now